ART

DESIGN

FASHION

ARCHITECTURE

TRAVEL

CURATION

ART

2025’S LEADERS

Writer

Yana Karnaukhova

As we step into a new turn of time, we continue the tradition of highlighting those who subtly, confidently, and at times boldly reshape the contours of culture. For the second year in a row, we draw attention to the leaders who have shaped the creative landscape of 2025 — designers, artists, architects, and opinion leaders whose ideas serve as both a guide and a source of strength.

This edition is dedicated to those who expand the boundaries of their professions and transform their own paths into a source of inspiration for others. Henri Matisse once said, “Creativity takes courage,” a phrase that feels tailor-made for the figures who define this year.

We remain convinced of the power of creativity — its ability to reflect an era, to inspire, to set direction, and to support us even when the world shifts its rhythm. And it is precisely for this reason that we continue to share the stories of those who make the future more expressive, profound, and deeply human.

Lev Efimov

My journey in art began with the energy of the streets — with early experiments in street art that became my first exploration of form and space. That stage eventually evolved into a decade-long practice in photography, where I refined my eye and learned to work deeply with composition. The transition to sculpture happened intuitively — as a response to an inner search for new means of expression. Abstract forms in painting and sculpture had always drawn me in, and over time, this quiet admiration transformed into an active dialogue with material.

At the core of my creative process lies a philosophy of creation in which I act more as a conduit than an author in the classical sense. Each work is an experiment — a process that I observe rather than control, allowing the idea to find its own shape. My role is to help this concept come to life in the physical world. That’s why the result often becomes a discovery even for me — a moment of astonishment before a new, just-emerged form.

This intuitive approach is nourished by constant observation. Nature, architecture, the works of other artists — all of these elements become part of an internal visual archive. Impressions accumulate, transform, and eventually find their way into my works. What drives this process is curiosity, courage to experiment, and a deep fascination with the act of creation itself.

Growing up in a family closely connected to construction, I rarely found resonance in conventional solutions. My ultimate dream and goal is to create total works of art — abstract architectural spaces where structure, sculpture, furniture, and décor merge into a single, harmonious entity. This is more than an idea; it’s a vision I am actively working toward — exploring technologies and developing projects that, one day, will bring this concept to life.

Sergey Borisov

Initially, my goal was not to become a model, I planned to be an artist! I remember practicing portraits from photographs and being subscribed to various photographers, among whose works I found references for myself. One day I saw an ad that one of my favorite photographers, Anvar Norov, was looking for an illustrator who would redraw his photos. I was thinking: “That’s exactly what I’m doing!” Having dared, I wrote to him, but it didn’t come to drawings – I was invited to shoot, the photos turned out very beautiful! This is how my modeling and artistic path began – a little later I entered an art university.

Further, I traveled a little for work, but I am always happy to shoot on site. Every time I notice a different approach to work, a different rhythm, my own local jokes – I like to take an observant position, there are so many things you can notice for yourself!
And I also love my job for the opportunity to create, create, and find new solutions. Meeting talented and inspiring people is a great value to me! As well as a free schedule! This pleasant opportunity to break into an unplanned trip warms my soul.

Regarding my style, it is difficult for me to talk about personal style, outside of work I do not deliberately seek to show my individuality through clothes or accessories. It is closer to me to express myself through lifestyle and thoughts, hobbies and creativity. It’s great when the appearance does not argue with the content and is rather a continuation, rather than the root cause.
But I love beautiful clothes, but those that don’t take on too much attention, but rather emphasize some beautiful individual characteristics. And all my favorite designers are my friends whose clothes or jewelry I wear, I’m very lucky and I’m surrounded by very talented people!

Kirill Krivoshekov

Growing up in a creative family, I was immersed in art from an early age. From my grandfather and father — stone-cutting artists — I inherited the ability to work with stone: a deep respect for the material and its properties, the skill of listening to it and releasing the form hidden inside the block. From my mother, an icon painter, I absorbed the concise visual language of Byzantine imagery — its timeless plasticity and spiritual depth.

Many of the themes I work with originate in the search for identity: my homeland, my family’s craft, the environment in which I live. Animalistic forms that echo the ancient faces of the Perm “beast style.” Christian motifs, free from dogma but filled with personal experience. The human being as an individual — and reflections on humanity as a whole. Sometimes these images emerge unconsciously from lived emotions; at other times, I take an idea, contemplate it, and translate it into volume.

My work is built on respect for the nature of the material: minimalism intertwines with subtle poetry, and the natural imperfections of stone become expressive accents. Simple forms transform into a field of associations and metaphors, drawing the viewer into an intellectual interplay. I am drawn to the moment when an image, cleansed of the unnecessary, approaches the clarity of a sign — compact, resonant, and multilayered.

I love nature and believe in kindness, and even when I address complex themes, my ultimate aim is for my works to evoke light and positive feelings. Alongside interior sculpture, I am increasingly drawn to the scale of park sculpture and land art, and I also plan to create a series of collectible design objects.

In the world of art, we continue to seek those who can see the invisible and speak a language understood by the heart long before the mind. Artists and sculptors who can transform an inner impulse into form, line, and texture — into something that lives its own life and enters into dialogue with us. Their works do more than adorn a space — they create new points of gravity for our emotions, memories, and hopes.

Artists are those who explore the world as attentively as they explore their own inner landscape. They capture time with a brushstroke, a gesture, the movement of a hand; they dare to ask questions that do not always have answers. Sculptors shape matter as confidently as poets shape meaning — sometimes sharply, sometimes delicately, but always authentically. And each of their creations is an invitation to pause, to look deeper, to listen to oneself.

May the new year be a time when we listen even more closely to the voice of art — the voice of those who create spaces of inner silence and inner movement, who restore our ability to feel the depth of the world and our own human essence.

Let us support, celebrate, and draw inspiration from those who shape the artistic language of our era — a language that makes our lives more refined, more vivid, and more deeply human.