Behind the brand is Daria Artemyeva, who once chose words — philology was her first love. But her relationship with fashion began even earlier, in childhood, when every garment made by a tailor following her mother’s ideas, collected from magazines and brought to life through carefully chosen fabrics and trims, became an expression of personality.

This personal history — formed of gestures and images, of silent beauty observed in everyday life — slowly transformed into a styling practice, and later, into a brand. But seebÿme became something more: an alchemy of past, present, and the deeply personal. It fused a philologist’s sensitivity to hidden meanings, the hands-on understanding of materials, and years of experience seeing people through the lens of what they wear.

The name didn’t arrive immediately. It had to carry the quiet dignity that cannot be faked. And so, *seebÿme* was born — a hybrid of the Japanese concept *shibumi* and the English phrase *seen by me*. Beauty without pretense, refinement that needs no explanation. At the same time — a gaze colored by personal perception, as if each piece were created in silent co-authorship with the one who wears it. The umlaut over the “ÿ” is not just a stylistic accent, but a bridge: between East and West, between outer and inner, between thought and body.

Here, clothing is composed like a text — with prologues, pauses, and subtexts. Every piece carries a hidden meaning. A button that creates draping, a sleeve that twists into a sculptural knot, a seam that lives its own quiet life. These are garments that don’t ask to be seen, but reward those who pay attention. They may be silent, but they’re never empty.
Inspiration comes from those who dare to make simplicity profound. The archives of Margiela and his audacity to turn the inside out. Yohji Yamamoto and his asymmetry, so full of human freedom. The quiet intellect of archival Calvin Klein — a whisper of reason within form. And, of course, Japan — with its reverence for emptiness, for pause, for presence.
The designer notices what often escapes a hurried glance: how fabric creases throughout the day — and how that adds character; how drapery moves when a woman lifts her hand over coffee; how clothing becomes a participant in personal stories, not just a shell.
Materials are chosen by sensation. Italian linen, Turkish cotton, silk discovered at a textile fair in China that defies stereotypes — all gathered like a rare library of touch.
Production is based in Saint Petersburg — a city where even the air seems to move more slowly. Here, each step of creation can be followed: from the first technical sketch to the final stitch. Each category of garments has its own artisans. Knitwear is crafted in a workshop where they know the temperament of elastic fabric. Coats and suits are sewn in a studio that works with wool and cashmere as if with a living medium. Dresses and blouses are made where the inside is refined to the point of rivaling the face of the garment.
Every piece is a quiet ritual. Clothing not just worn for an evening, but lived in. Not made for the camera flash — but remembered by the body. The brand does not aim to be universal — it speaks the language of those who know how to listen.