DESIGN
A Woman’s Voice,
Forged in Metal.
Sevenworlds as a medium between generations, cultures, and women.
Article
SEVENWORLDS
Writer
Yana Karnaukhova
It all began with a single gaze — piercing, like a mountain morning.
In 2013, Ekaterina Tsaturyan met a woman from Dagestan, of Avar-Kubachi origin, whose neck was adorned with a rhombus-shaped amulet. It didn’t shine ostentatiously or seek attention — yet it radiated dignity and silence.
This amulet had been passed down from grandmothers to granddaughters for four generations, accompanying women through love and loss, on journeys and at home. Its wearer believed that it had protected her family during the civil war in Dagestan in the 1920s — and since then, it had become a symbol of feminine happiness, tenderly handed from one woman to another.
Its true value lay not in the metal, but in its meaning — in memory that knows how to breathe across centuries.
Ekaterina combines the roles of artist, researcher, media producer, and entrepreneur. She leads strategy, partnerships, sales, design — she sets the rhythm of the brand.
In 2022, Sevenworlds was presented at Paris Fashion Week as one of the culturally significant and promising projects of a new generation. And even in that dazzling environment, the brand remained true to itself — precise and authentic.
Today, Ekaterina works with a team of twelve — designers, artisans, and researchers united by a single idea: to give voice to those who have long remained in the shadows.
Through jewelry. Through stories. Through metal that, like a human being, finds its beauty in imperfection.
Sevenworlds does not exist to emphasize our differences, but to remind us: within the depths of those differences, we often find reflections of ourselves. And perhaps this is the most delicate, luminous form of kinship.
“Everything matters: its shade, its texture, whether it’s handmade or organic, the way its edges are torn or trimmed, whether it’s glossy or matte.”
Sevenworlds is not just a brand.
It is not merely jewelry.
It is a journey — through seven worlds, seven cultures, and the voices of women who carry their amulets across generations.
It is a world in which one may find something deeply personal — and wear it with care.
That encounter was not a sudden spark of inspiration, but a warm, inner illumination. Yet the path to it was long.
Since her youth, Ekaterina had been drawn to the structure of the world, studying international relations at university with a particular focus on ethnic identity and interethnic conflicts. Her interest in what unites and divides people was not theoretical — it was a search for roots, for the profound interconnections between cultures, destinies, gestures.
“Curiosity is what shaped my journey as a collector. “
A turning point in her personal story came during her time living in New York and working at the UN. Amidst the intricacies of diplomacy and the intersection of nations and narratives, she unexpectedly found herself in silence — in the halls of the Metropolitan Museum.
There, among the antique and jewelry departments, she would spend hours, as if conversing with ancient epochs.
She was drawn to objects that had outlived generations: to rings etched with prayers, to adornments bearing the imprint of personal faith.
This became the starting point of a deep and reverent immersion into historical archives, manuscripts, and cultural traces of vanished civilizations — not as a collector, but as a companion of the past.
This is how Sevenworlds was born — first as an intuition, then as a voice, and finally as a project where jewelry, media documentation, and the desire to preserve the vanishing converged.
Ekaterina began to record women’s stories — those woven into the fabric of culture with the same strength as a tree into soil.
She filmed video portraits of women from diverse ethnic backgrounds, creating a modest media empire of short films where it is not actions, but breath that matters — not conclusions, but gaze.
Having gathered over 250 minutes of living material, Ekaterina realized: words alone were not enough to preserve it.
Each story contained an object, an image, a form — something not only to be remembered, but embodied.
This is how the jewelry aspect of the project was born — pieces inspired by the women’s stories, their amulets, fabric patterns, and the motifs of legends.
These creations became an extension of the film — not on screen, but on the body.
“When you meet the right person, you just know.”
From bronze and silver, through the ancient process of lost-wax casting, emerge pieces where the metal does not hide behind perfection — on the contrary, it speaks through its texture, its imperfections, its form.
Only natural materials are used — pearls, semi-precious stones, stones that seem drawn from someone’s private mythology.
All of it is in service of preserving the ephemeral: memory, feeling, the feminine line, the hand that passes and protects.
Before crafting a new piece, the team studies dozens of cultures — both vanished and living, tribes, civilizations, and customs.
Because behind every culture, every pattern, fabric, and gesture — lies a simple, universal core.
Family. Love. Life. Home. The search for happiness.
These themes, both shared and personal, become the heart of every Sevenworlds creation.
It is not just an earring or a ring — it is part of an ethos.
A micro-universe one can wear.
